What's in a Name

The Flying Pig download shop is powered by e-junkie and the payment system is PayPal. I was in conversation with someone recently who was thinking of selling product on line in the same way that I do - they'll be selling pdf documents. So straight away I recommend the E-Junkie / PayPal mix I use. I find it works well. I've tried various systems and this seems to be the best, but I got to thinking about the names. PayPal. It doesn't sound very serious - like someone you might go out for a drink with. A pal, a friend. But someone who you trust with your money? The same goes for E-Junkie. Don't get me wrong, the E-Junkie framework is fab! Its just the name. Would a download controller by any other name smell as sweet? Financial services should have solid - reliable names. Name you can trust.
Northern Rock anybody?